Broad foundations, focused expertise

In the modern business world, it’s not enough to be a jack of all trades; you must also master at least one. Our Bachelor of Business gives you that career edge, complementing a foundation of broad commercial awareness with focused expertise in management, international business or digital marketing and communications.

What will you do?

Emphasising strategic thinking, innovation and flexibility, the degree prepares you to play a leading role in supporting, growing and transforming sustainable enterprises through your chosen area of specialisation.

You will build broad knowledge of contemporary global business issues; explore business lifecycles, data analysis, cultural diversity and the entrepreneurial mindset; then focus your career direction through a major or double major. Options include:

Management

International Business

Digital Marketing and Communications

Innovation, Entrepreneurship and Strategy

or any two of these.

You’ll also have the opportunity to hone your abilities through a real-world capstone experience. This could be an internship; industry project; participation in the Australian eChallenge  or Tech eChallenge; or approved Business School study tour.