This Master's in Media and Public Relations is for:
students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
PR professionals wishing to develop their academic knowledge and research methods
Teaching draws on the research of specialists in media, communication and cultural studies.
Through the course you'll gain:
a critical understanding of media, culture and society
knowledge to theorise and analyse media and public relations
knowledge of media law and public relations regulations in a transnational context
an understanding of the strengths and weaknesses of different types of data dissemination
You'll also develop valuable professional skills, such as:
analytical and critical skills to assess and conduct research in the field of media and PR
the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
skills to set up a campaign network and deliver PR campaign messages
skills to produce effective press releases
written materials for traditional and digital media
