This is the program for you who want to deepen your expertise and analytical thinking in marketing. Special emphasis is placed on international and digital marketing. The programme is taught in English, and you will study alongside students from all over the world. The main subject is business administration with a focus on marketing.

The traditional role of marketers is evolving into a more comprehensive management function. This means that marketers are increasingly being recruited for various management positions. This education prepares you well for a future career in such leading roles.

The program begins with the course Applied Marketing Analysis, where you will practice information processing in a marketing context. You will then delve into digital business strategy. In the second semester, you will take a course in innovation and entrepreneurship from a leadership perspective. The first year concludes with courses in research methodology. In your second year, you will gain knowledge about modern marketing research and how leadership in e-business works. The final semester will be dedicated to writing your 30-credit master’s thesis.