The Ph.D. in Assessment of Communication Effect Research is a research-focused doctoral program that examines how communication strategies, messages, and media interventions influence audiences, behaviors, attitudes, and social outcomes. The program integrates theories from communication studies, media research, psychology, sociology, and data analytics to develop advanced expertise in measuring and evaluating communication effectiveness. Doctoral candidates conduct original research on topics such as audience analysis, media impact assessment, persuasion and behavior change, public relations evaluation, social media analytics, and strategic communication outcomes. Through rigorous coursework, research methodology training, and the completion of a dissertation, students develop strong analytical, statistical, and research skills to design and assess communication interventions. Graduates are prepared for careers in academia, communication research institutions, media evaluation, public relations, strategic consulting, government or international organizations, and policy analysis, as well as for contributing to scholarly knowledge in the field of communication effect assessment.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.