Electronic Business (E-Business) at Nanjing Agricultural University is a business and technology-oriented program that prepares students to understand, design and manage digital business models and online commercial activities in the modern economy. The curriculum integrates core concepts of e-commerce, information systems, digital marketing, online retailing, supply chain management, and internet business strategy, with practical skills in web and mobile commerce platforms, data analytics, digital payment systems, and customer relationship management (CRM). Students learn how digital technologies transform traditional business processes, how to optimize online transactions and marketing, and how to create value through digital platforms—especially in sectors such as agribusiness, agricultural supply chains and rural digital markets. Through case studies, project-based learning and exposure to real-world e-business tools, graduates are prepared for careers in e-commerce operations, digital business development, online marketing, logistics and supply chain coordination, entrepreneurship, and consulting, or for further advanced study in information management and digital business fields.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.