The Folklore program at Nanjing Agricultural University is a social science and humanities discipline that focuses on the study of traditional culture, customs, oral literature, folk beliefs, festivals, rituals, and community practices, especially within rural and agricultural societies. It combines courses in cultural anthropology, ethnology, oral history, folk literature, material culture, and cultural preservation methods, enabling students to explore how folk traditions and popular culture shape community identity and social life. Through both theoretical study and fieldwork research, students learn to document, analyze and interpret diverse forms of intangible cultural heritage, understand their historical development, and assess their value in contemporary society. Graduates are prepared for careers in cultural research, heritage preservation, museum work, education, media and community development, as well as roles in government and cultural organizations that support cultural preservation, tourism and rural revitalization. The program emphasizes both academic rigor and practical engagement with living cultural traditions, fostering professionals who can bridge traditional cultural knowledge and modern social development.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.