You develop your strategic thinking skills at the interface between innovation management, brand strategy and the management of creative processes. You will not only learn to understand social and technological innovation, but also to think about it holistically and shape it for the future.
To this end you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.
You learn user-centred research, focused synthesis and systematic idea development. You will deal with creativity techniques, business models, sustainability and intercultural communication.
Soft skills such as presentation skills and the development of your personal leadership style are specifically promoted through specially designed teaching units. The teaching of methods of scientific work creates the basis for writing a Master's thesis in the fourth semester of the programme.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Bachelor's degree from design disciplines such as design, architecture, art, photography or film with minimum 60% & portfolio with 15 to 20 of own creative works.
Remarks
IELTS/TOEFL/PTE is a mandatory requirement. Important Note: The University might issue an unconditional offer based on PTE, but this document is not accepted by the German High Commission for student visa. For German student visa, IELTS/TOEFL is a mandatory requirement. For all the students from Nepal and Bangladesh, 70-75% in their previous studies is a mandatory requirement to avoid visa rejection. An additional enrolment fee of € 1,000 is to be paid once at the start of the programme. All concerned applicants will be requested to pay the full first year of tuition fees in advance to receive their "Letter of Admission". DET with an overall score of 95 is accepted in SRH for Nepal students only. Before submitting the application to the institution, KC team will connect with the student for an initial discussion over a video call through WhatsApp/Google Meet/Teams Meeting.