The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Bachelor's Degree with minimum 60% from a recognised instituition + Entrance Examination & Interview Required
Remarks
B2 Level English is Required - MOI is Accepted English language level will be assessed as part of our entrance exam process. Applicants to the MSc in Marketing Strategy and Innovation are required to complete a Type A written test and an interview as part of the admission process. The maximum score for the admission process is 100 points. The in-house written entrance exam (Type A) carries 60 points and assesses language skills, quantitative analytical skills, logical reasoning, and data insights. The interview, worth 30 points, evaluates the applicant’s understanding of the basics of marketing, as well as their motivation and aptitude for the programme. The written exam is conducted online via SkillCert, while the interview is generally held online through Microsoft Teams and lasts approximately 10–15 minutes.