The program offers a unique development pathway for those committed to a rigorous, research-driven understanding of consumer and organizational decision-making, as well as digital and data-driven marketing processes. Our goal is to educate researchers who provide innovative responses to the challenges of technological transformation, the globalized consumer, the platform economy, and sustainability, and who become leading figures in their field in academia or in the business world.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Master's Degree with minimum 60% from a recognised instituition + Entrance Examination & Interview Required. Applicants must submit their research proposal in English.
Remarks
B2 Level English is Required - MOI is Accepted English language level will be assessed as part of our entrance exam process.