The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market.
To familiarize them with real business problems and possible solutions, there are opportunities for professional visits to businesses and in order to ensure a greater insight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of theoretical and practical education, by encouraging training on an individual basis, and by employing a close mentor–student collaboration in the tutorial system.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Bachelor's Degree with minimum 60% in a relevant field from a recognised University.
Remarks
In case the student has completed his/her previous level of studies in English, proof can be uploaded about the fact that the language of instruction was English, issued by the institution. If the uploaded document(s) do(es) not meet the above-mentioned requirements, the University relies on an online language interview. Deadline to complete the tuition fee payment: 15 July 2026. Deadline for requests of a full refund: before the enrolment deadline. According to the planned timetable of the 2026/27 academic year, provisionally 28 August 2026. (Finalisation of the date is expected in March 2026.)