Marketing plays a central role in creating, communicating, delivering and sustaining value for organisations, customers and society. The rapid digital evolution, data overload and increasingly savvy consumers have made it ever more challenging for organisations to forecast market trends, understand consumers needs, build and maintain customer trust and engage with them in innovative ways in order to remain competitive. This environment necessitates modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

Our MSc in Marketing is designed to equip our students with the capabilities to address the evolving needs of the marketing industry, with a strong emphasis on strategic decision-making, data-driven insights, and digital competence. Through our modules, students will gain proficiency in marketing principles, augmented by hands-on projects, case studies, analytical exercises, and real-world challenges posed by industry partners. This programme is both intellectually stimulating and pragmatically rewarding, preparing graduates for positions in marketing management in Ireland and abroad.

The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.