In the cultural and creative industries, a project is not limited to the production of content or forms, but involves the ability to envision, design, and manage complex innovation processes. From publishing to audiovisual media, from communication to events, from design to fashion and cultural project development, ideas become products, services, and experiences that must be conceived in relation to contexts, audiences, modes of engagement, and ongoing social, technological, and economic transformations.
The First-Level Academic Diploma in Marketing and Management for the Creative Industries prepares you to work in these contexts by integrating strategic thinking with design methodologies: an approach that enables you to interpret problems, build scenarios, support innovation processes, and translate creative visions into strategies and operational choices.
Over the three-year programme, you will acquire the foundations of marketing and management - from defining identity and audience, to building scenarios and shaping strategies, through to planning activities, budgets, and timelines. You will explore topics related to communication, developing an informed understanding of media and contemporary languages, and learning to design content and messages in relation to channels, usage contexts, and target audiences. In parallel, cultural and theoretical courses will support your ability to interpret contexts and cultural transformations within which projects take shape, strengthening critical thinking and the overall quality of design decisions.
Throughout the course, you will have the opportunity to work in multidisciplinary teams, simulating real professional contexts and developing the ability to collaborate with creative, communication, and organisational roles. Engagement with industry professionals and work on applied projects will allow you to test yourself in concrete sectors of the creative industries, such as the design and development of cultural, editorial, and audiovisual initiatives; supporting innovation in services, events, and organisational processes; and designing strategies and content for traditional and digital media.
By the end of the programme, you will be able to transform an idea into a structured, sustainable, and communicable project, working methodically and producing professional outputs. You will also be equipped to contribute to the development, coordination, and innovation of projects, with a solid foundation for professional growth or for pursuing specialised second-level studies.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.
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