The Bachelor of Arts (BA Hons) in Event Management and Marketing, offered in collaboration with University of Hertfordshire, UK at INTI International University and Colleges in Nilai, Malaysia, is an undergraduate honours programme designed to provide students with a comprehensive understanding of event management, marketing strategies, and business communication within the context of the global events and hospitality industry. The programme covers areas such as event planning, marketing management, sponsorship and promotion, project management, and consumer engagement. Students gain practical skills in organizing, promoting, and executing events, supported by case studies, industry projects, and internship opportunities. The curriculum emphasizes strategic thinking, creativity, and professional communication, preparing graduates to manage events, marketing campaigns, corporate functions, exhibitions, and conferences effectively. Graduates are equipped for careers in event management companies, marketing agencies, hospitality organizations, public relations firms, and corporate event coordination.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.