The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Campuses:
Kuala Lumpur Campus: 1 Jalan UCSI, UCSI Heights (Taman Connaught), Cheras 56000, Kuala Lumpur.
Sarawak Campus: Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, 93450 Kuching, Sarawak.
Bandar Springhill Campus: Lot 8317, Bandar Springhill, Mukim Jimah, 71010 Port Dickson, Negeri Sembilan.