Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Campuses:
Kuala Lumpur Campus: 1 Jalan UCSI, UCSI Heights (Taman Connaught), Cheras 56000, Kuala Lumpur.
Sarawak Campus: Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, 93450 Kuching, Sarawak.
Bandar Springhill Campus: Lot 8317, Bandar Springhill, Mukim Jimah, 71010 Port Dickson, Negeri Sembilan.