The traditional BBA aims at educating business experts with a balanced personality who challenge to take part in competitive environments creatively and progressively in this era of globalization and information society, on the basis of the Spirit of Confucianism - Humanity, Righteousness, Propriety, and Wisdom - along with the pragmatism by seeking truth based on the facts.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.