The Bachelor of Business Administration (BBA) is a practical and international program designed to help students develop the fundamental business and management skills needed to kick-start their career. BBA students build their academic foundations for developing a successful career by learning key business concepts in their first and second years. They will advance to one of the seven specializations (Finance, Management and Entrepreneurship, Marketing, Technology and Innovation, Data Analytics, Sport Management, or K-ACE (Korean Art, Creativity, and Entertainment) or complete a non-specialized general degree in their fourth year. They also can pursue a minor in a foreign language (Korean, Chinese, or Japanese). Students are provided co-curricular opportunities to practice their acquired knowledge and engage in industry-related activities for a smooth and efficient transition into their careers. Students gain a further competitive edge through our Global Challenge Program, where all students take part in an exchange program, an internship, or a capstone project.