The Master Programme in Marketing at Karlstad University is a two-year (120 ECTS) advanced program that provides in-depth knowledge of modern marketing theory, strategic decision-making, and consumer behavior in a global business environment. The curriculum covers key areas such as business-to-business marketing, consumer research, marketing theory, responsible management, and statistical analysis, combined with opportunities for electives and a research-focused master’s thesis. Students develop strong analytical, creative, and data-driven skills through case studies, projects, and collaboration with companies, gaining practical insights into real-world marketing challenges. The program also emphasizes current research in marketing and business administration, preparing graduates for strategic roles in areas such as market analysis, branding, sales, and marketing communication across both private and public sectors, as well as for further doctoral studies.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.