Step into a world where marketing and digital analytics intertwine seamlessly, propelling you with an entrepreneurial mindset into the future of business. The BSc Marketing and Management programme takes you on a transformative journey, blending traditional marketing and management principles with the cutting-edge advancements of the digital age. It prepares you with the knowledge, skills, and mindsets for the existing and evolving marketing roles in the traditional and digital business landscape.

From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And we’ll help you find where you fit. 

Our course combines business management with marketing theory and practice. You’ll focus on the principles of marketing and management before unpicking more specialised areas. These include advertising, consumer psychology and market analytics. Campus is buzzing with conversations about our latest research on social justice, good governance and sustainability too.