• Career Opportunities: You can engage in the internship programme and future-proof your career acquiring transferable skills during your studies, to become specialists or managers in any industry; with careers including Digital Marketing Executive, Social Media Planner, Public Relations Officer, Marketing Communications Specialist, and Market Research Analyst.
• Essential Skills: Marketing is crucial for every business – understanding customers, developing the right products and services, and entering the right markets, are some of the crucial decisions that can lead to profitability and determine organisational success.
• Excellent Quality: The programme is designed to the highest standards of quality, meeting the QAA Business and Management subject benchmarks and the requirements of the Chartered Institute of Marketing with the contribution of both specialists and academics.
• Practical Learning: You will gain exposure to management research, with project-based work that will make your profile impactful and oriented to excellence.
• Comprehensive Insights: You will develop a comprehensive understanding of the dynamics that govern the modern business world, exploring the use of technologies such as neuromarketing and digital marketing in planning effective campaigns, management of social media, understanding data analytics, and creating compelling content with an integrated functional perspective.

NOTE: The university may have additional program-specific eligibility requirements.

It is recommended to verify these on the official university website.